Hey, guys welcome to my website today, In this lesion or article, I will provide information What is search engine basic in SEO ( Search engine Optimization ) field. We talk through some of the histories behind the search engine that will explain, how search engine works have changed business marketing strategy and tell you why they are a great place to marketing your business.
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Types of Search engine | How an engine works
- Crawler Based Search Engines ( Crawling, indexing website and pages, Calculating relevancy search terms just like:- Google, Bing, Yahoo, Baidu, Yandex, AOL, etc )
- Human-Powered Directories ( Manual submit listing with short description just like Dmoz, Nepsole )
- Hybrid search engines ( Both mechanism crawler and manually base just like Google )
- Others special search engines ( Different categories and different way to collect data just like Google video, Google image, dogpile, google )
What is search engine ?
So, where do program come from one among the earliest search engines was a program called Archie which debuted in 1990 and it allowed to access and search filenames which were basically the names of sites but Archie couldn’t tell you what was on those sites fast forward a few decades and search engine like Google, Bing, Yahoo, ask.com, AOL, Baidu, and Yandex have all come a pretty long way.
These search engine use incredibly sophisticated computer program to sort through a huge number of sites most search engines basically work in the equivalent way when an individual wants to find something they type in a word or a phrase this called a search query then the search engine compares that query to its catalog of web pages pulling out the best matches to show the searcher.
These are displayed on a search results page (SERP) a search engine goal is to create the most relevant list of results possible to help the searchers. Find what they are looking for the results page will mainly show links to websites but you might also see stuff like local business listings items for sale purpose, adverts images, maps listing, videos advertise and lots more so how does this all apply to you.
Well, let’s imaging you have your own coffee shop business in Kathmandu. You already making online portfolio just website, available social media profiles, etc and index your website on a search engine, someone goes online and searches for a coffee shop in Kathmandu, great they are looking for a business just like you this is a perfect opportunity to appear on the search results pages ( SERP ).
In the same way, if you are a technician who repairs an air conditioning unit or local takeaway ready to deliver dinner you want to show up when people search for words and phrases related to your business why because the words entered into the search engine indicated that the searcher is interested in your products and services right now.
You can see why search is so great it’s a way to target people who are already looking for you. Many marketers will also tell you that search essential to their online marketing strategy and the numbers back this up. Now, this doesn’t mean you should ignore other ways of advertising online your plan can and should include lots of different ways to promote your business.
Just like this way
- Social Media Marketing
- Email Marketing
- Display Advertising
Search engines really help for promoting your business, products, and services online. Search is a pretty safe way of promoting your business online. I hope you really know about what is search engine and basic of search engine.