Hey guys, welcome to my blog. Have you ever heard what is Off-Page SEO? When we talk about the Internet, How can we forget about SERP (Search Engine Result Page)? It is very important for us to have the knowledge of SEO (Search Engine Optimization) to come on top of these Search Engines. SEO ever since the web was used for public use.
Since then, many organizations are engaged in doing the same day and night to reach more and more new audiences, so that more traffic will come to their websites and more people will know about them, which will lead to more growth.
But the definition of SEO has changed to a great extent and is constantly changing. Over time, SEO has not only meant keywords, content, and backlinks, but the more sophisticated and technical practice is now getting used in it.
Whereas if we are saying it in easy language, then mainly two SEO techniques which are on-page SEO and off-page SEO are used. At an equivalent time, we’d like both SEO techniques to rank in search engines.
Now the question arises that after all what are these two techniques and how are they used. In today’s article, we will get some information in the context of Off-Page SEO Tutorial. Then let’s start without delay.
Off-page SEO is named those techniques which specialise in increasing the authority of your domain that they depend upon links from other websites.
The biggest factor of Off-Page SEO is that the number and quality of backlinks that time to your website.
Let us now know from some good examples of how to make good backlinks for your website.
1. Write such great content that other people want to link themselves to your content because it is so valuable.
2. Share your content in social media as much as possible, ultimately these will also generate links.
3. Outreach some influencers of your own industry through e-mails (in which you can ask them about the review of your blog or share their contents), or you can mention them in the post. So that they will eventually link to you.
4. Guest blogging on such sites that are related to you to some extent. These guest posts will finally give you a link back to your site.
5. You can make good infographics as it has more chances of getting backlinks.
How to do Off-Page SEO
If you want to increase the traffic of your blog, then it is very important to know about off-page SEO techniques.
So let’s start …
1. Social Networking Sites
Social Networking is a very big thing these days. These are sometimes called “Online Reputation Management”.
At the same time, joining these social media sites is the first fundamental step by which you start to advertise, market, and increase your online reputation in your niche.
For this, first, you need these popular social networking sites, such as; You will have to sign up on Facebook, LinkedIn, Twitter, Quora, etc. and then create your own profile in it.
This will help you to increase your online network, as well as you can interact with your friends, partners, readers, viewers. You can also promote your blog.
Blogging is a very good way to promote an online website. By writing a blog for his website, he attracts more visitors so that he constantly reads the latest post.
Also Read :- Top 5 blogging platform for starting blogs
Also, it forces search engines to crawl your site because they even have to update all of your blog post entries, which ultimately helps you to rank your post higher.
For this, you’ve got to make unique content for your blog, like Infographics, Top Lists, the way to Tutorials, Viral Videos, etc. You have to be clear and concise about your idea in order that your message can reach the readers properly.
To promote their blog, they need to submit the niche in blog directories and blog search engines.
3. Doing Blog Marketing
You should post comments in other blogs that are in the same niche as your blog, this allows you to add a link in the comments section.
These links are crawled by search engines which help them to point towards your site.
4. Forum Marketing
You have to seek out the proper forums online which are associated with your niche, you’ll also connect with those communities.
To be active, you have to reply to those threads, answer the users’ questions, as well as offer advice if needed.
This will help you to build a good reputation in your niche and people will consider you as an expert.
Try to join Do-Follow Forums, this will easily give you a do-follow backlink so that you can rank higher.
5. Submit Search Engine
By the way, search engines will search your site slowly but it takes a while to try to so. To speed up this process, you’ll need to submit your website to popular search engines like Google, Yahoo, Bing, etc.
6. Submit Directory
There will be many people who no longer believe in this directory submission. But it is not at all because it helps you to get a higher rank.
Also Read :- Best 60+ High PR Dofollow Web 2.0 website list
It completely depends on how effectively you are choosing these directories and how efficiently you are choosing the right category and submitting them.
If you would like, you’ll submit generally directories, except for maximum effect, you ought to submit in niche directories only. It should be noted that it takes some time for its effect to happen, but it does a definite job.
7. Social Bookmarking
Social Bookmarking is a very effective way to promote a website. For this, you’ve got to submit your latest blog posts and pages in very fashionable bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, Quora, etc.
Search engines often like these sorts of sites more because the contents of those sites are updated very frequently.
You have to be very careful while doing this and handle the tags properly in order that your content can reach the proper audience.
8. Link Baiting
Link baiting is another way to promote the site. If you have created a very popular and unique post, then people will definitely want to link them with their content. With this, the popularity of your site will also increase significantly.
9. Photo Sharing
If you have used images in your article, then you can use them on big photo-sharing websites such as Flickr, Picasa, Photo Bucket.
More than this, people will be able to see it and will be able to write their comment below, they can also access your site by following it.
10. Video Marketing
Just like Photo Sharing, if you have videos or you have created them yourself, then you can submit them to sites like YouTube, Vimeo, etc. so that people will get to learn something from them and they can also reach you. Through your links.
11. Doing Business Reviews
You can write reviews for other blogs or websites and in return, you can speak them to write a review for your blog.
12. Doing Local Listings
According to the niche of your site, you’ve got to settle on local directories. And you will also have to list your website in these local directories.
With this, you’ll not need to face global competition but will need to compete locally, which is straightforward . With this, search engines can easily see your website and may also fetch your content. It helps you reach the targeted audience.
You can make your website like sites; you’ll undergo Google Local, Maps, Yahoo Local, telephone book , etc.
13. Article Submission
If you write articles for your blog on your own, then you create them popular article directory sites such as; you’ll publish in Ezine, Go Articles, Now Public, etc. This will make the traffic coming to your site slowly, along with other people you are more likely to get backlinks.
Also Read :- Top 100+ High PR Article Submission Sites List
14. Social Shopping Network
If you are running an e-commerce website, then there is a very good strategy for advertising and branding your products for free. The links of those products like sites; List in Google Product Search, Yahoo Online Shopping, MSN Online Shopping, your local shopping websites, etc. With this, many people can see your products together, which you are selling on your website.
15. To Answer People’s Questions
If you would like, you can participate actively in answering questions, in a site such as Yahoo Answers, Quora, Reddit. By giving answers to such sites, you can create your own identity so that you will be considered an expert in your niche for the people. If you want, you’ll publish a link to your blog and in such how, loyal readers will certainly reach your site.
Off-Page Optimization: Link Quantity Vs Link Quality
Which is best in both (link quality and link quantity)?
Let’s know off-page SEO !!
Although link quantity is important, still content creators and SEO professionals are now realizing that the quality of a backlink is more important than the backlink quantity.
In such a situation, making better sharable content is the first step by which valuable links can be earned and your Off-Page SEO can be improved.
Now the question arises that how many links are needed for a better off-page SEO? This question is difficult and it depends on the domain authority of your competitor.
By the way, backlinks are needed in off-page SEO, but a single quality backlink is also better than an authoritative site compared to 10 or 100 low-quality links.
Earlier people used to purchase links to do SEO which is not an ethical way at all and for this Google can also penalize you.
Therefore it would not be wrong to say that if we look overall then quality always exceeds quantity. And this also applies to Off-Page SEO.
With these ideas, you’ll get an opportunity to find out something and improve something. If you liked my article Off-Page SEO, then please share this post on social networks and suggest your friend and family. ( Image from freedigitalworld and Pixabay )